ADVERTCIX · Services
Six capabilities. One commercial field.
All 53 documented capabilities are organised into six connected families, with scope and operating limits made explicit.
Business introductions & intermediation
Identify and approach a relevant buyer, provider, project, subcontractor, distributor or partner through a defined, traceable scope.
Sales prospecting & business development
Operate focused commercial outreach with an approved audience, proposition, cadence, handoff and reporting model.
Digital marketing & B2B lead generation
Design connected demand journeys around an approved proposition, from channel plan to a traceable qualification event.
Call centres & lead conversion
Receive or initiate conversations, apply an approved brief, qualify consistently and route the next action with context.
Commercial strategy & advisory
Diagnose commercial choices, operating processes and dependencies before recommending a sequenced course of action.
Networks & partnerships
Build selected relationships around a specific shared need, with explicit participation criteria and no assumption of standing access.