Catalogue services 1 · 2

B2B business introductions

We introduce your company to organisations with a matching project, need or capability, or we search the market on your behalf for the counterpart you cannot find. Each introduction is checked, agreed by both sides and documented, so the first meeting starts from a shared understanding rather than a cold call.

Discuss an introduction need How the work is done

For: Companies seeking clients, projects or a specific counterpart
Services: 1 Business introductions · 2 Reverse project search
Typical pricing: Fee per introduction, success fee or commission defined in the order

When this service fits

You know the kind of client or project you want but have no warm route into it
You have a project and need a capable provider, partner or buyer you cannot identify yourself
Your network has stopped producing new conversations
You want introductions documented so attribution and remuneration are clear later

When it is not the right first step

You need high volumes of cold contacts: outsourced prospecting is better suited
The deal involves regulated intermediation (real estate, credit, insurance, investment): an authorised intermediary is required
You expect a guaranteed contract: an introduction opens a conversation, it does not secure a deal

What is included

Introduction brief

Who you want to meet, why they should want to meet you, and what would disqualify a match.

Search and selection

Identification of candidate organisations from public sources, our contacts and targeted outreach.

Pre-checks

Activity, size, location and stated need are verified before any introduction is proposed.

Two-sided consent

Each party agrees to the introduction and knows who the other is and why.

Reverse search

When you hold the project, we search for the counterpart against your specification.

Not included

Negotiating or signing on your behalf without a separate written mandate
Regulated financial, real-estate or insurance intermediation
Due diligence of a legal or financial nature

How the work is done

01
Brief workshop
A working session to set the target profile, the value proposition for the other side and exclusion rules.
02
Long list
Candidate organisations are listed with their source and the reason they appear.
03
Contact and sounding
We approach shortlisted organisations to confirm interest, timing and the right person.
04
Introduction note
A short written note shared with both parties ahead of the meeting.
05
Follow-up
We check whether the meeting happened and record the outcome for attribution.

ADVERTCIX handles

Search, sounding and pre-checks
Introduction notes and attribution record
Status reporting on each candidate

You handle

Approve the target profile and each proposed introduction
Attend meetings and run the commercial discussion
Tell us the outcome so attribution stays accurate

What you receive

Approved introduction brief

One page defining target, value for the counterpart and exclusions.

Candidate shortlist

Organisations with source, fit reasoning and status.

Introduction notes

Context shared with both parties before the first meeting.

Attribution log

Date, parties and consent record for each introduction, used for any commission.

What we need from you

A clear description of your offer or project
Target profile and any accounts to exclude
Who will attend the meetings and their availability
Agreement on the remuneration trigger before outreach starts

Sequence and dependencies

Step	Outcome	Depends on
Brief	Target, value and exclusions agreed	Depends on your availability for one working session
Search	Long list and shortlist prepared	Duration depends on how narrow the target is
Sounding	Candidates approached and interest confirmed	Depends on response times of third parties
Introduction	Note shared, meeting arranged	Requires both parties' consent
Review	Outcome recorded, brief adjusted	After each batch of meetings

How quality and progress are reviewed

We report on what we control and define every count in the order.

Metric	Definition
Candidates assessed	Organisations reviewed against the brief
Introductions accepted	Introductions agreed by both parties
Meetings held	Introductions that led to a first meeting, as confirmed by you
Reason for decline	Recorded for every candidate that does not proceed

Hypothetical scenario

Hypothetical: a facilities company seeking hospital groups

A facilities-services company wants to reach private hospital groups but has no contacts there. The brief sets the target as groups with several sites in two regions and excludes groups under an existing long-term contract.

We build a shortlist, sound out the procurement or operations lead at each group and propose introductions only where a review is planned. The company receives introduction notes and attends the meetings; the attribution log records each one for the agreed success fee.

Questions

Is an introduction a guarantee of business?

No. It is a documented, consented first contact. Commercial outcome depends on your offer and the discussion.

How is a success fee triggered?

The order defines the trigger, the base and the duration. The attribution log records which introduction led to which relationship.

Can you introduce us anonymously first?

Yes, an initial anonymous description can be used to test interest before names are shared.

Related services and resources

Subcontractor and provider sourcing Outsourced B2B prospecting Commercial agent representation Solution Find clients & commercial opportunities Solution Source providers, subcontractors & partners Guide What checks should a B2B introduction include?Guide Business introducer, commercial agent or prospecting provider: who does what?Guide Commission, fixed fee, subscription or hybrid: choosing a remuneration model

Tell us about your situation. The form will carry this service.

Discuss an introduction need