B2B commercial development
We find the right business contacts and turn them into qualified sales conversations.
Business introductions, outsourced prospecting, lead generation and call-centre qualification, run under one agreed brief, with every qualified contact handed to your team with its context.
- 01Sources
Introductions, prospect lists, campaigns, inbound calls
- 02Contacted
Agreed outreach by phone, email or event
- 03Qualified
Need, authority, timing and fit recorded
- 04Handed off
Context passed to your team with a next step
Six service families
Choose the part of the sales chain you need covered.
Business introductions & intermediation
Identify and approach a relevant buyer, provider, project, subcontractor, distributor or partner through a defined, traceable scope.
10 services02 · DevelopSales prospecting & business development
Operate focused commercial outreach with an approved audience, proposition, cadence, handoff and reporting model.
8 services03 · PromoteDigital marketing & B2B lead generation
Design connected demand journeys around an approved proposition, from channel plan to a traceable qualification event.
10 services04 · ConvertCall centres & lead conversion
Receive or initiate conversations, apply an approved brief, qualify consistently and route the next action with context.
10 services05 · AdviseCommercial strategy & advisory
Diagnose commercial choices, operating processes and dependencies before recommending a sequenced course of action.
8 services06 · PartnerNetworks & partnerships
Build selected relationships around a specific shared need, with explicit participation criteria and no assumption of standing access.
7 servicesStart from your need
Common reasons companies contact us
How an engagement works
A written scope, visible activity and a clear handoff.
- 01
Brief
Target buyers, territory, offer, exclusions and what counts as a qualified contact.
Output: Scoping brief - 02
Order
A written order fixes the services, price model, timing and reporting.
Output: Signed order - 03
Run
Introductions, outreach, campaigns or calls carried out as agreed.
Output: Activity log - 04
Hand off
Qualified contacts are passed on with their context and next step.
Output: Qualified-contact record
What you can verify
Registered companies and written terms.
Two registered companies
ADVERTCIX LTD (Paris, SIREN 130 464 712) for the SEPA zone; ADVERTCIX LIMITED (London, Company 17505452) elsewhere.
Written order before work
Scope, pricing basis, duration and reporting are agreed in writing for each engagement.
Confidentiality
Information you share is covered by confidentiality obligations in the agreement.
Regulated activities excluded
No real-estate, banking, insurance, investment or legal intermediation without the required authorisation.
Guides
Practical guides for commercial decisions
Outsourcing sales prospecting: scope, governance and selection criteria
A practical framework for deciding what to outsource, what to retain and how to govern a prospecting operation.
Buyer guideHow to choose a B2B lead generation agency without buying vague promises
Compare B2B lead generation partners through definitions, controls, evidence and handoff quality rather than headline volume.
Role comparisonBusiness introducer, commercial agent or prospecting provider: who does what?
Distinguish introduction, prospecting, representation and negotiation before assigning authority or remuneration.
Tell us who you need to reach.
Describe the opportunity, territory and timing. We reply with the relevant services and the company that would contract with you.