Catalogue services 15 · 14

Distribution networks and strategic partnerships

If you sell through others, the quality of each partner matters more than the number. We define the partner profile with you, search for distributors, resellers or strategic partners, qualify their fit and introduce those worth meeting. You negotiate and sign the partner agreements.

For
Manufacturers, software publishers and brands selling through intermediaries
Services
15 Distribution networks · 14 Strategic partnerships
Typical pricing
Search fee per territory, fee per signed partner or hybrid

When this service fits

  • You want to cover a territory through distributors rather than direct sales
  • Your current partners are inactive and you need replacements
  • A complementary company could sell or integrate your offer
  • You want a structured partner search rather than ad hoc contacts

When it is not the right first step

  • Your offer has no reseller margin model yet: start with offer structuring
  • You need exclusive distribution law advice: consult counsel
  • You want us to manage partners day to day

What is included

01

Partner profile

Type, size, customer base, coverage and incompatibilities.

02

Search

Identification of candidates in the territory.

03

Qualification

Interest, capacity, current brands and conflicts checked in conversation.

04

Introductions

Meetings with qualified candidates and a summary of each.

Not included

  • Drafting distribution agreements
  • Ongoing partner management
  • Guaranteed sales volumes through partners

How the work is done

  1. 01

    Profile

    Agree the ideal partner and the value they get.

  2. 02

    Search

    List candidates with sources.

  3. 03

    Sounding

    Contact candidates and assess interest.

  4. 04

    Introductions

    Arrange meetings and share candidate summaries.

  5. 05

    Review

    Decide next steps per candidate.

ADVERTCIX handles

  • Search and qualification
  • Candidate summaries
  • Status reporting

You handle

  • Define partner terms and margins
  • Meet and select partners
  • Negotiate and sign agreements

What you receive

Partner profile

Agreed definition of a good partner.

Candidate list

Candidates with status and reasoning.

Candidate summaries

Fit, interest, conflicts and questions.

Introduction record

Meetings arranged and outcomes.

What we need from you

  • Partner terms you can offer
  • Target territory and segments
  • Existing partners to avoid conflict
  • Person who will meet candidates

Sequence and dependencies

StepOutcomeDepends on
ProfilePartner definition agreedOne working session
SearchCandidates listedDepends on territory
SoundingInterest assessedDepends on candidates
IntroductionsMeetings heldYour availability
DecisionPartners selectedYour negotiation

How quality and progress are reviewed

We measure the search, not partner sales you control.

MetricDefinition
Candidates soundedCandidates contacted
Qualified candidatesCandidates meeting the profile and interested
Meetings heldIntroductions that led to meetings
Agreements signedAs reported by you

Hypothetical scenario

Hypothetical: resellers for a software publisher

A software publisher wants three resellers in Luxembourg and eastern France. We define the profile: IT service firms with SME customers and no competing product.

After sounding twenty candidates, six are introduced; the publisher signs with two and keeps a third in discussion.

Questions

Do you recruit distributors outside Europe?

Yes, where in scope. Engagements outside SEPA are contracted with ADVERTCIX LIMITED.

Can you train partners?

Partner enablement can be added as a separately scoped task.

Tell us about your situation. The form will carry this service.

Discuss partner recruitment