Set audience, objectives, channels, conversion actions and measurement logic.
Service family 03
Digital marketing & B2B lead generation
Design connected demand journeys around an approved proposition, from channel plan to a traceable qualification event.
Discuss this needWho it is for
B2B companies whose buyers research online and who want inbound requests they can measure from first click to sales acceptance.
How the services fit together
Strategy sets audiences and lead definitions. Paid campaigns and social media create short-term demand; SEO and content build lasting visibility. Landing pages, email nurturing and automation turn attention into requests and route them to qualification.
Dedicated service pages
19 · 20 · 22 · 23 · 24 · 26
B2B lead generation campaigns
Plan and run B2B lead generation: strategy, paid campaigns, social media, landing pages, email nurturing and automation connected to qualification and sales handoff.
21 · 25 · 27SEO and B2B marketing content
Search-engine optimisation and B2B content: keyword and question research, technical checks, service pages, guides and case-free proof built on facts you can verify.
How an engagement starts
- 01Share the offer, target buyers and current channels
- 02Agree lead stages and the follow-up owner
- 03Grant access to ad accounts, website and CRM under an order
The commercial problem
Attention is not yet demand.
A campaign is commercially useful only when the audience, message, consent basis, conversion action and follow-up responsibility agree. ADVERTCIX joins those decisions before selecting tactics.
01
Position
Clarify the audience, proposition, evidence and decision context.
02
Design
Choose channels, content, budget controls and the conversion journey.
03
Activate
Launch approved campaigns and record material changes.
04
Qualify
Apply agreed criteria before routing responses to the responsible team.
Complete family scope
Every documented capability.
Services are selected and scoped individually. Catalogue inclusion does not activate every capability.
Plan and operate approved paid campaigns, including Google or Meta where appropriate.
Improve discoverability through technical, structural and editorial recommendations.
Plan channel-specific publishing and campaigns around approved messages.
Design permission-aware sequences that support a defined buyer journey.
Configure agreed triggers, stages and handoffs while preserving review and exception paths.
Produce content against an approved audience, claim set and intended decision.
Create focused response journeys with clear notices, actions and measurement points.
Use relevant digital communities and channels to support visibility and introductions.
AI-assisted technologies
On requestApply reviewed AI assistance to selected research, content or qualification tasks when suitable.
Possible outputs
- Audience, proposition and channel plan
- Campaign and conversion assets
- Measurement and qualification definitions
- Performance observations and decisions
Operating boundary
Media budgets, platform access, claims, permissions and lawful data use must be approved. Forecasts are planning assumptions, not promised results. AI may assist selected tasks but does not replace approval, legal review or human judgement.
Buyer-led routes