Catalogue services 21 · 25 · 27
Business buyers search before they talk to suppliers. We research the questions your buyers ask, fix technical issues that hide your pages, and write service pages and guides that answer those questions with verifiable facts. SEO takes time, so we report on indexing, visibility and enquiries rather than promising rankings.
Search queries, buyer questions and competitor pages reviewed.
Indexing, speed, structure, metadata and internal links.
Service pages, guides, comparison pages and sales documents.
Professional profile and posting plan on business networks.
Map topics to buyer stages and pages.
Prioritise technical corrections.
Draft content from your expertise, interviewed and verified.
Publish or hand over ready-to-publish files.
Monthly visibility and enquiry review.
Questions, keywords and target pages.
Prioritised corrections.
Approved pages and guides.
Indexing, impressions, clicks and enquiries from organic search.
| Step | Outcome | Depends on |
|---|---|---|
| Research | Topic map approved | Access to data |
| Technical | Fixes prioritised | Developer capacity |
| Content | Pieces published monthly | Interviews and approvals |
| Review | Monthly report | Search engines' indexing pace |
We report signals that search engines and visitors actually give.
| Metric | Definition |
|---|---|
| Indexed pages | Pages known to the search engine |
| Impressions | Times pages appeared in results |
| Organic clicks | Visits from search results |
| Organic enquiries | Form or call requests from organic visits |
Hypothetical scenario
A payroll outsourcing firm has a five-page website. Research shows buyers search for pricing and switching questions.
We fix indexing issues, write a pricing guide, a switching checklist and two service pages, and track impressions and enquiries month by month.
It varies with competition and site history; we report progress monthly instead of promising a date.
Yes, as native-quality content, not literal translation.
